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📘 Privacy Notice under the Turkish Data Protection Law (KVKK)

This Privacy Notice has been drafted to provide a detailed, systematic and legally comprehensive explanation of all personal data processing activities carried out during the use of our digital services, including our website, our real estate platform, our communication channels, and all associated technical, administrative and operational systems. All processing activities are performed in strict compliance with the Turkish Personal Data Protection Law (KVKK No. 6698), its secondary regulations, administrative guidelines, decisions of the Turkish Data Protection Authority (Veri Koruma Kurulu), and all applicable national legislation.

Our data processing practices are governed by the principles of lawfulness, transparency, proportionality, purpose limitation, data minimization, technical and administrative security, accuracy, integrity, confidentiality, accountability and compliance with storage limitations. Our company pursues an approach that balances the technological needs of a digital real estate platform with the fundamental rights of individuals concerning the protection of their personal data.

1. Data Controller

Emlak24 – Alanya24 Danışmanlık Ticaret Limited Şirketi

2. Scope, Principles and Legal Framework

This Notice applies to all personal data processed by automated, semi-automated or manual means.

It covers the use of our website, interaction with real estate listings, search filters, contact and appointment forms, CRM systems, customer communication, marketing activities, social media integrations, analytics tools and all internal data-processing workflows.

Our company processes personal data only for legitimate purposes, in a lawful, proportionate and transparent manner.

3. Categories of Personal Data Processed

3.1 Identity Data

Name, surname, address (if voluntarily provided) and any other identifying information.

3.2 Contact Data

Phone numbers, e-mails, messages, correspondence history and timestamps.

3.3 Real Estate and Transactional Data

Property preferences, locations, budget range, usage intention and consultancy requests.

3.4 Technical Log Data

IP address, device identifiers, browser data, error logs, system diagnostics and security-related parameters.

3.5 Usage and Interaction Data

Clickstream, navigation behaviour, filter usage, session duration and user actions.

3.6 Social Media and Marketing Technologies

Data collected via Meta Pixel, Instagram, TikTok, Twitter and similar tools (with consent).

3.7 Marketing Data

Segmentation, personalized recommendations, audience targeting (with consent).

3.8 No Sensitive Data

We do not process sensitive data under KVKK Art. 6.

4. Purposes of Processing

4.1 Execution of Real Estate Services

Identification of clients, matching with suitable properties, organizing viewings, communication with sellers and documentation.

4.2 Customer Communication

Efficiently responding to inquiries and managing advisory processes.

4.3 Website Operation and Security

Ensuring system stability, detecting attacks and fraud prevention.

4.4 Statistical Analysis

Using Google Analytics and Jetpack for anonymous statistical insights.

4.5 Marketing and Retargeting

Only with prior consent.

4.6 Legal Obligations

Compliance with tax, commercial and real-estate regulations.

5. Legal Bases (KVKK Art. 5 and 6)

  • Explicit consent (Art. 5/1)

  • Performance of contract / pre-contractual steps (Art. 5/2-c)

  • Legal obligation (Art. 5/2-ç)

  • Legitimate interest (Art. 5/2-f)

6. Contact Forms and Correspondence

All data submitted through forms is processed to answer inquiries, provide consultancy and record operational processes.
Data may be shared only with authorized real estate agents, property owners or internal departments.

7. Third-Party Tools and Social Media Plugins

Used only with consent:

  • Meta Pixel

  • Instagram Widgets

  • TikTok Pixel

  • Twitter Integrations

  • WhatsApp Contact Button

  • Google Analytics

  • Jetpack

  • AIOSEO

These tools may transfer data abroad.

8. Cookies

Required cookies are always active.
Analytics, functional and marketing cookies require explicit consent.

9. Data Transfers

Data may be transferred to:

  • Agents and property owners

  • Hosting and IT providers

  • Security and analytics firms

  • Authorities

No commercial sale of data takes place.

10. Storage Periods

  • Contact requests: up to 24 months

  • Real estate inquiries: 36 months

  • Logs: 12 months

  • Legal documents: 10 years

11. Rights of Data Subjects

  • Access

  • Rectification

  • Erasure

  • Restriction

  • Objection

  • Withdrawal of consent

  • Data portability

  • Complaint to the Authority

Contact: kvkk@emlak24.tr

12. Data Security

We employ advanced technical and organizational measures: encryption, firewalls, monitoring, restricted access and KVKK-compliant hosting.

13. Updates

This Notice may be updated at any time. The latest version is published online.

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